When
I started this blog last fall I had a number of questions and concerns. Would I find enough to write about? Could I discipline myself to write and post
on a regular basis? Would anyone want to
read anything I wrote?
I
have preliminary answers to those questions, but the question that I am still
struggling with is whether I will end up repeating myself. I am cursed to be inside my own head on a
daily basis, and my shtick therefore gets old, and I worry that my writings and
my presentations are all variations on the same themes.
I
have devoted more energy and space to issues surrounding misreporting of
admissions data than I anticipated or wanted, and I am at the point where I may
ignore the next scandal of that type because I have nothing left to say. The other broad theme that I have found
myself drawn to repeatedly involves the question, “Are we measuring the right
stuff?” (I use “stuff” rather than
“things” in homage to Tom Wolfe, my school’s most famous alumnus.)
Attention
to assessment and metrics is pertinent for college admissions in several
different respects. Demographic changes
will mean that during the next decade the going-to-college population will
change in profound ways. The NACAC
Strategic Plan calls for increased access to post-secondary education, but also
recognizes that true access requires the conditions for success. We need a better understanding of the
qualities that lead to success, qualities such as persistence and motivation
that have come to be lumped together as “grit.”
For years my goal was to devise a standardized test that measures
motivation, and I vowed that if successful, I would share it not in a forum
such as this, but rather during an appearance on Oprah. Unfortunately, I was not motivated (or smart)
enough to create such a test, and now my window of opportunity to appear on
Oprah has closed.
Measuring
the right stuff will also be important for institutions and perhaps even
publications that rank colleges. At some
point it will no longer be enough to use input measures that measure popularity
rather than educational benefit, especially when those measures are so easy to
manipulate. The Gen X parent is going to
demand data and evidence to show educational value, and we can expect both the
federal and state governments to pressure colleges to develop metrics that
measure outcomes or added value (gainful employment) from a college education.
The
other issue is the movement within education toward what have become known as
21st century skills, skills such as creativity, collaboration,
global consciousness, and technological savvy.
Ignoring the question of how far into the 21st century we
will be before the term “21st century skills” is no longer seen as
novel, I haven’t seen much evidence that admissions offices are paying
attention. Several years ago I attended
a counselor breakfast sponsored by five of the nation’s very best
universities. When I asked what
discussion was taking place regarding 21st century skills on their
campuses, the answer was “none.” There
are exceptions, of course. During his
tenure as Dean of Arts and Sciences at Tufts, Robert Sternberg (currently Provost
at Oklahoma State University) worked with Dean of Undergraduate Admissions Lee
Coffin to institute the Kaleidoscope Project, which added a series of
application essays to measure creativity and other skills and to augment the
information provided by traditional measures such as high school grades and SAT
scores. Sternberg’s 2010 book, College
Admissions for the 21st Century, is an interesting read on both 21st
century skills and college admissions.
Recently
I have encountered two encouraging signs of progress in thinking about how we
measure “The Right Stuff” and communicate what is important about a college
education.
The
first was a conference held last month at the University of Southern
California’s Center for Enrollment Research, Policy, and Practice. The title of the conference was “Attributes
That Matter: Beyond the Usual in College Admission and Success,” and it focused
on non-cognitive assessment. A
front-page story in the January 18 issue of The Chronicle of Higher Education
talks about the conference in detail, and more information is also available on
the Center’s website and in a number of posts on the Chronicle’s Head Count
blog.
The
second is a new publication produced by Augustana College in Illinois. “The Augustana Story” is an interesting
attempt to present relevant data in a transparent way. I originally saw reference to it in a post in
the Head Count blog and then received an e-mail from Kent Barnds, Augustana’s
Vice-President for Enrollment, Communications and Planning.
The
publication has data and graphs with information relevant to four different
areas:
Students: Four-year graduation rate;
first-to-second year retention; student housing data; admission overlap
schools; scores on the Collegiate Learning Assessment (CLA) and CAAP Critical
Thinking test.
Faculty:
Full-time and part-time faculty; percentage of tenured and tenure-track
faculty; breakdown of class sizes; percentage of faculty who advise and average
advising load; three-year data on percentage of faculty engaged in
international study, internships, undergraduate research, service learning, and
other programs.
Investment:
Pie charts for revenue and expenses; Mid 50% ranges for administrator
and faculty salaries; percentage of students receiving various forms of
financial aid with average amounts; cost to enroll a student and the freshman
class; funds invested and student participation in the Augie Choice program
that gives each student participant $2000 toward faculty-led research, study
abroad, or an internship.
Alumni:
Placement stats nine months after graduation; average indebtedness;
default rate on student loans; alumni survey results.
There
is an interesting discussion to be had on what data is meaningful and why, but
I applaud Kent and Augustana for their efforts to tell their story in a
different way. Maybe some day we’ll see
a new Common Data Set focused on output metrics or a tool on college websites
similar to the Net Price Calculator with information about value-added. It’s time for us to think more broadly about
The Right Stuff, both for success in college and for communicating the value of
college.